TLDR
Users make decisions based on predictable subconscious patterns based on a set of subconscious patterns. UX designers should be aware of — and support — these cognitive habits. People use psychological tactics and biases to get to decisions quickly. These mental shortcuts are called heuristics. We don’t follow these patterns out of laziness or because we’re scatter-brained. In the digital world, there’s very little penalty for being wrong. The cost of most errors is close to zero. We’d rather make a decision and get on with our lives.via the TL;DR App
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Written by jrdnbwmn | 👨💻 I design stuff for the web and co-run uxtools.co
