TLDR
Most successful brands have a signature story that explains its origins and articulates its mission. Now is the best time to recalibrate your brand’s story and (re)inspire your community. Your efforts to build stronger and more resilient communities during this crisis will pay off in the future, when consumers resume their normal spending habits. A human approach to your team will go a long way and help your brand in the long term. Being honest is by being honest and motivating your team, especially in these times.via the TL;DR App
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Written by anastasia-chernikova | I interview founders about their challenges. Marketing and media advisor to startups.
