TLDR
Churn is a concept specific to subscription businesses. It signifies the rate at which a business is losing customers and/or revenue through subscription cancellations. The formula to find your churn rate is simple, but there are several details you need to consider when calculating it. It’s also slightly different depending on whether you’re calculating customer or revenue churn. The most important information on churn is from a definition and formulas to benchmarks and discussions on how to use churn. In this blog post, we’ve also added a collection of links to the most valuable churn resources.via the TL;DR App
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Written by chartmogul | Subscription analytics platform for growing SaaS businesses 📈
