Much like many other industries, the landscape of marketing has changed radically in the past two decades.
With the rise of social media and smart devices becoming commonplace, marketing campaigns can reach their audiences more easily but face the challenge of engaging them.
As a result, only the tactics that grip the consumer's interest yield success today. Some of these attention-getting tactics include utilizing data charts and
How Can I Leverage Technology in Marketing?
Thankfully, technological advancement has brought many paradigm shifts within the marketing industry and endowed it with radical new tools.
Specifically, marketing campaigns can now effectively utilize the most powerful commodity of the twenty-first century—data—to their benefit. Moreover, marketing campaigns can now employ more personalized ways to reach audiences and influence them using smart data.
One of the many data-oriented approaches in modern-day marketing is utilizing compelling data visualizations.
You can use powerful data charts to educate your audience and better impact their decision-making. Social media marketing can significantly benefit from the right live charts and graphs placed throughout the campaigns.
We will explore the
What Charts Get You a Better Reach on Social Media?
While data visualization is straightforward in many cases, the best examples involve choosing relevant data charts. Unfortunately, there are hundreds for you to choose from, and each can be a perfect choice for one scenario and disastrous for another.
Therefore, you need to know the science behind effective data visualization and how to choose the correct live chart for your social media marketing.
Look at eight popular data charts used for social media marketing success.
Pie Charts
Pie charts are among the most common forms of data visualization and feature heavily in business and scientific presentations. They are handy for visually explaining how multiple components form an entity and in what proportions.
The different parts can be color-coded as per some context and labeled with percentages for better understanding. Some pie charts are three-dimensional to give a more solid idea about their quantity.
Social media campaigns can use pie charts in multiple contexts to educate the audience about a product, if not necessarily sell it. For example, pie charts can show how the user population of a particular product is composed of individuals from different demographics.
It could help the audience understand that the product would be well suited to them if they belonged to the same demographics.
Line Charts
Line charts are yet another example of a popular and easy-to-make data visualization. These data charts include a pair of axes representing a certain quantity.
The lines on these charts are positioned by finding a line that best fits all the graph's data points. Line charts can be interactive live charts too, and help users visualize the data as it updates in real-time.
Line charts can come in handy for your social media campaign for many different purposes. For example, you can show the before and after of a specific event by pointing out when the event happened.
Additionally, you can see the growth of a particular aspect or phenomenon by charting a line graph corresponding to an entity's state changing over time.
Stacked Line Chart
Stacked line charts further extend basic line charts and involve multiple lines. Each line can correspond to the growth exhibited by various phenomena within the same time frame.
This kind of data chart is particularly well known for establishing certainty in a particular quantity compared to other quantities. Therefore, a single stacked line graph can capture the changes within multiple entities and arrange them for direct comparison.
A data chart like a stacked line chart is convenient in social media campaigns. You can use them to visually represent the user journey when consumers select a specific option versus other options. In addition, they can help visualize how a particular option is beneficial when the user has to choose from a sea of potential ones.
Bar Charts
Bar charts are similar to line charts, except they don't involve charting a line that joins data points on an axis. Instead, bar charts involve placing a column for each data point so that the height of the column corresponds to a specific aspect of the data point.
Multiple such columns help establish the comparison among data points and how they are fair in a particular element.
Social media campaigns use bar charts frequently due to their simple yet visually appealing nature. Bar charts help the viewer quickly grasp the difference between two data points, and you can use that to influence their decisions.
For example, you can visually combine a line chart and a bar chart to establish the change between the two data points.
Area Charts
The area chart is yet another data visualization close to line charts in concept. The added characteristic of this type of data chart is that the area under the line is colored or highlighted. The highlighting helps the audience understand the continuous change in a certain quantity between consecutive data points.
As in stacked line charts, you can combine multiple area charts into one big visualization, with each area color-coded and representing different entities.
Since area charts are similar to line charts, their usage depends on the nature and objective of your social media campaign.
Specifically, area charts are most helpful if you highlight a vast difference between data points or communicate that the total is as essential as the components. The color choices are integral for a practical area chart implementation.
Doughnut Charts
Doughnut charts also show you the components of an entity and each proportion, taking inspiration from pie charts.
However, they offer an extra data point in the middle hole, giving the whole visualization a doughnut shape. In most cases, the additional data point is the sum of all the components. Therefore, doughnut charts are handy when establishing the composition of an entity and how they add up to create a final aspect.
You can use doughnut charts for your social media campaigns in various exciting ways. Deciding between pie charts and doughnut charts depends on whether you require the space for an additional data point.
Doughnut charts are also helpful in displaying comparisons between different categories at a glance.
Tree Maps
Tree maps are some of the most inventive types of data visualizations you'll ever see. They combine multiple visual aspects and communicate various data set characteristics in one go.
They are unique data charts that give insight into categorizing a phenomenon's components and proportions. Additionally, you can show the hierarchical relationships among elements in the same visualization.
While tree maps may seem too complicated for effective social media marketing campaigns, they can be significantly helpful in some cases.
For example, they are often used to convey insights from social media analysis. Therefore, you can show the components of some aspects and each constituent's place within the whole.
Bubble Chart
Bubble maps approach the problem of visualizing aspects and their contributions within a context differently. Charting bubble maps involves designating each element with a bubble, with the size of the bubble corresponding to some characteristic.
Therefore, multiple bubbles on the same axis can efficiently compare the various aspects. In addition, the existence of an axis helps firmly establish the differences among the bubbles.
Using bubble maps, you can educate your social media audience about how different aspects contribute to a phenomenon.
For example, you can use it to show how your overall sales consist of individual sales. Each bubble's size would represent the number of sales for each product.
Ready to Learn How FusionCharts Can Boost Your Social Media Charts?
Using a powerful data visualization tool, you can implement the different charts helpful for social media purposes. Since all forms of social media are on the web, you need the right web-based data visualization tool.
By opting for FusionCharts, you get to implement all the popular data visualization charts that are interactive and visually appealing.
FusionCharts is one of the most popular data visualization tools due to its wide range of data charts. These can also be live charts that track all data changes in real-time.
Also, you can easily integrate FusionCharts into your project and start displaying your insights with unique themes and colors.
In addition to simple maps and data charts, you can create extensive data dashboards by combining multiple visualizations. You can export your charts and dashboards in your required form without losing visual appeal.
FusionCharts is regularly updated, so you always have the most modern and sleek visualizations within your reach.