The Top 15 AI Tools for Seamless Post Scheduling on Google Business Profiles

In the bustling city of Mainville, a quaint coffee shop named 'Bean Haven' needed help standing out among the sea of competition. Its owner, Sarah, had crafted the perfect blend of coffee beans and curated a cozy ambiance, yet foot traffic and sales could have been better. Faced with this challenge, Sarah sought a new approach. Enter Google Business Profile posts—a powerful yet underutilized tool. With a strategic posting schedule highlighting daily specials, customer testimonials, and behind-the-scenes glimpses, Bean Haven's online presence began to brew a new story. Within weeks, the shop witnessed a surge in foot traffic, and sales spiked as the once-muted business began to hum with activity.

Understanding the Impact of Google Business Profile Posts

Google Business Profile Posts have become a game-changer for businesses aiming to bolster their online presence and engagement. Consider the case of "Delish Burgers," a family-owned restaurant struggling to gain visibility in a crowded market. By consistently posting mouthwatering visuals of their signature burgers and engaging content about their unique dining experience, Delish Burgers saw a staggering 30% increase in website traffic within a month. This surge was directly attributed to Google Business Profile Posts, illustrating how these posts have the potential to drive meaningful traffic and engagement.

Numerous studies have highlighted the impact of Google Business Profile Posts in the real world. Statistics reveal that businesses using these posts experience a 35% increase in website click-through rates. Additionally, those incorporating visuals in their posts witness a remarkable 65% higher engagement than text-only posts. These insights emphasize leveraging visual content and consistent posting to attract potential customers and boost engagement.

Moreover, the influence of Google Business Profile Posts extends beyond engagement metrics. Conversion rates, a crucial aspect for any business, have seen a notable surge of up to 25% for companies utilizing these posts effectively. This exemplifies how these posts attract attention and prompt action, translating online engagement into tangible business outcomes. Such impact underscores the pivotal role that strategic Google Business Profile Posts play in shaping a brand's success in the digital landscape.

Streamlining Workflow: AI Tools for Efficient Post Creation and Scheduling

AI-powered tools streamline the workflow of post creation for Google Business Profiles by offering automated content generation, intelligent scheduling, and customization options. These tools leverage machine learning algorithms to curate engaging content, suggest optimal posting times, and even provide design templates for visually appealing posts. By automating these tasks, businesses can save time, maintain a consistent posting schedule, and ensure their content is tailored to resonate with their target audience, contributing to more efficient and effective marketing strategies.

Top 15 AI-Powered Tools to Schedule Google Business Profile Posts

Here is my list of the best 15 scheduler tools for Google Business Profile posts with AI enhancements:

#1 Circleboom

Like managing posts across various social platforms, Circleboom Publish allows scheduling for Google My Business posts. Maintaining an updated Google Business account with the latest content related to your offerings and industry is crucial.

To schedule posts effectively, curate fresh industry news, connect your blog or website RSS Feeds for automatic Google Business Profile updates, or design custom GMB content. Circleboom's built-in extensions—Canva, Unsplash, and Giphy—offer an array of templates, photos, gifs, animations, filters, effects, graphics, and fonts to enhance the appeal of your Google My Business posts. Ready-made GMB templates simplify the post-creation process.

Circleboom simplifies creating and scheduling Google My Business posts, offering a more user-friendly experience than the native Google platform. Within Circleboom, users can craft GMB ‘Offer’ and ‘Event’ posts, incorporating CTA buttons such as ‘Buy,’ ‘Order Online,’ or ‘Sign Up,’ and additional details like ‘Coupon Code’ to enhance engagement.

Posts on Google My Business can be published instantly or scheduled for future dates and times. Moreover, users can set up automated posting queues and intervals, ensuring regular content updates on Google My Business at designated periods. Circleboom Publish also streamlines the management of multiple Google My Business accounts within a single dashboard.

ChatGPT and Canva are on Circleboom!

Notably, Circleboom Publish features an AI Social Media Text Generator, facilitating the creation of compelling call-to-action messages for business promotions and events. This tool aids in automatically driving online traffic to your business.

When your Google post is ready, the AI-powered Google Business scheduler on Circleboom will provide you with the best times to post and schedule your content. You can select one of these days and hours and target the maximum impressions and engagement.

Still, Circleboom can provide a general “best time” to target as many people as businesses can target. Based on the engagement metrics from thousands of Circleboom users, this graphic is created:

Google Business Automation

Circleboom provides two ways of automation for Google Business posts: RSS Feed and Queue Scheduling.

Let’s say you have a website where you publish updates about your business. If you want to share your website updates automatically with your Google Business visitors, you can connect an RSS Feed of your website to Google on Circleboom, and your posts will be shared with Google automatically.

The other way of Google Business automation provided by Circleboom is Queue Scheduling. It is a method used to manage and organize tasks, processes, or jobs in a sequence, often based on priority or a predefined order. In this system, tasks are arranged in a queue or line, and they are executed or processed in the order they were added to the queue. As each task is completed, the next one in the queue is processed, ensuring a structured and organized workflow.

You can set time intervals and share your Google posts automatically. This is a very time and energy-saving feature that most businesses love to utilize!

Circleboom Publish also supports Twitter, Facebook, Instagram, Pinterest, and LinkedIn.

Ease of Use: 9.4

Quality of Support: 9.4

Ease of Setup: 9.8

Pricing

The starting price for Circleboom plans is $29.99/month.

#2 Loomly

Loomly enables the creation, previewing, approval, and scheduling of posts for confirmed Locations you manage. You can seamlessly link your Google My Business account by accessing the Social Accounts section within your calendar's Settings on Loomly. Subsequently, you'll select Google My Business as the designated channel within the Post Builder interface's second screen.

Within the fourth panel of the Post Builder, you can refine your post as a 'What's New,' 'Event,' or 'Offer' post. Both List View and Calendar View modes will showcase your planned posts, allowing previews, approvals, and scheduling directly from the Post View.

Loomly's Google Business scheduler integrates advanced AI capabilities to streamline post-scheduling and management. Leveraging intuitive algorithms, this feature simplifies the scheduling process by recommending optimal posting times, crafting engaging content suggestions, and even suggesting the most effective types of posts—be it 'What's New,' 'Event,' or 'Offer'—based on audience engagement patterns and industry trends. With AI-driven insights, Loomly empowers businesses to curate more impactful content strategies, ensuring maximum reach and resonance with their target audience across Google Business profiles.

Ease of Use: 9.3

Quality of Support: 9.3

Ease of Setup: 9.4

The starting price for Loomly plans is $32/month.

#3 Sked Social

Sked Social is an all-in-one scheduler for Instagram, Facebook, Twitter, YouTube, LinkedIn, and Google My Business, positioning itself as a comprehensive solution primarily focused on Instagram management.

To utilize Google My Business posting within Sked, you must ascertain your eligibility via Google's Business Dashboard, as Google restricts access to this feature for specific businesses. Verification is a prerequisite before posting on Google My Business through Sked.

Once verified, Sked allows users to seamlessly schedule and edit posts for Google My Business, akin to managing other social media platforms. Users can choose post placement and must select a specific "subject type" provided by Google, including "What's New," Events, Offers, and Alerts. Sked's support for Google My Business posts encompasses these selected post types, aligning with the features defined by Google for posting content. Additionally, Sked integrates AI-driven features to enhance content creation and scheduling, streamlining the process for users managing multiple platforms simultaneously.

Ease of Use: 8.8

Quality of Support: 8.3

Ease of Setup: 8.3

The starting price for Sked Social plans is $99/month.

#4 OneUp

OneUp offers a comprehensive solution for planning and managing Google My Business and social media posts to boost engagement and drive traffic. This platform enables users to craft sticks, choosing between one-time publication or recurring posting at preferred intervals.

Additionally, it provides the flexibility to publish or schedule posts for future dates immediately. To streamline the content organization, OneUp introduces categories, allowing users to categorize posts for easy grouping across various accounts. This functionality proves especially useful for agencies managing multiple clients, enabling the structuring of posts efficiently.

Incorporating advanced AI capabilities, OneUp empowers users with enhanced automation features. Calendar View facilitates easy modification of scheduled posts by allowing drag-and-drop adjustments to change posting dates. Moreover, its AI-driven automation extends to Google My Business posts, enabling simultaneous distribution across multiple Google My Business locations. Users can include various content elements like images, links, and compelling Call-To-Action buttons within their posts, even facilitating photo uploads directly to the Google My Business Photos section.

Ease of Use: 8.7

Quality of Support: 9.5

Ease of Setup: 8.0

The starting price for OneUp plans is $12/month.

#5 Hootsuite

Despite not being prominently advertised, **Hootsuite **accommodates Google My Business within its social media scheduling suite. Users are required to authenticate their Google My Business profile before accessing this feature. Once verified, navigate to Hootsuite's App Directory, locate the Google My Business add-on, and install it. Grant the necessary permissions to Hootsuite, allowing access to different facets of your Google My Business account, including posts, questions, and reviews.

When ready to create a new post, head to the Posts stream within Hootsuite. Initiate the process by selecting 'Create a New Post' and filling in the requisite fields like text, images, CTA buttons, and links. Once all details are entered, click 'Post Now' to publish your content across Google My Business. Additionally, this integration allows visibility of Google My Business questions and reviews within Hootsuite, enabling seamless interaction and response management.

Moreover, its learning curve could pose challenges, especially for newcomers, requiring time to familiarize oneself with the interface and its functionalities. Notably, Instagram direct posting needs to be facilitated, necessitating alternative means for publishing on the platform. Lastly, concerns regarding customer support have been raised, with some users reporting unsatisfactory assistance for troubleshooting issues.

Ease of Use: 8.4

Quality of Support: 8.0

Ease of Setup: 8.4

The starting price for Hootsuite plans is $99/month.

#6 SocialPilot

SocialPilot streamlines local marketing endeavors by automating Google My Business posts, fostering enhanced visibility among regional audiences. This platform integrates sophisticated AI capabilities, enabling the creation of engaging, hyper-localized content for Google My Business listings. By harnessing AI-driven insights, it tailors posts to highlight exclusive deals, product launches, and services, compelling visitors to explore your storefront.

Imbuing posts with strategic Call-To-Actions is seamlessly orchestrated through AI-powered optimization, encouraging readers to explore your website, delve into specific product pages, or engage with your social profiles. Leveraging advanced image recognition, SocialPilot intelligently suggests captivating visuals—whether showcasing storefront aesthetics, product offerings, or customer experiences—maximizing Google business page views. Moreover, its AI-driven video recommendation engine empowers businesses to curate compelling "how-to" guides and product demonstrations, fostering credibility and resonance with prospective buyers.

Ease of Use: 9.0

Quality of Support: 8.9

Ease of Setup: 9.1

The starting price for SocialPilot plans is $25/month.

#7 Planable

Planable's latest integration feature revolutionizes how you plan your Google My Business posts. Before diving in, registration on both Planable and Google My Business is required. Inside Planable, set up your business profile and workflow, creating an account. Access Google My Business, select "Add Pages," and log in with your credentials.

Now, you can schedule posts across your social networks, and Planable enables organizing specifically for Google My Business. Choose between the Feed View or Calendar View in Planable to tailor your feed's appearance. To streamline operations and minimize errors, allocate distinct roles and permissions to colleagues, clients, and stakeholders. Through Planable, you can now meticulously organize and schedule posts for Google My Business, LinkedIn, Instagram, Facebook, and Twitter.

New AI-powered features have been seamlessly integrated into Planable's arsenal, enhancing user experiences. These AI functionalities swiftly analyze content performance, offering valuable insights and recommendations for optimizing post engagement. By automating content suggestions based on audience preferences and trends, Planable's AI tools amplify efficiency and boost post effectiveness, making it an indispensable asset for social media managers and marketers.

Ease of Use: 9.3

Quality of Support: 8.9

Ease of Setup: 9.3

The starting price for Planable plans is $11/month.

#8 Sendible

In 2018, Sendible introduced businesses' ability to utilize its social media platform to schedule posts to Google My Business pages. They highlighted the emergence of the Posts feature as a notable development from Google My Business, allowing companies to publish content within Google search results directly. This feature signifies substantial potential, particularly for agencies seeking to enhance their clients' online presence on Google.

Sendible streamlines the mass scheduling of Google My Business Posts. The process involves linking your Sendible account to the corresponding Google My Business account, a step particularly relevant for agencies managing multiple accounts. Each business site necessitates its connection setup within this procedure.

Similar to managing posts on any other social media platform, Sendible enables scheduling Google My Business posts efficiently. Each post includes options for selecting the desired Call-to-Action (CTA). If the post contains a link, Sendible generates a button within the published content on Google My Business, guiding users to the specified connection.

Moreover, Sendible integrates AI features and tools to enhance scheduling capabilities, providing advanced analytics-driven insights for optimized posting schedules, content recommendations, and audience engagement strategies. This AI integration allows users to streamline and refine their Google My Business post scheduling based on data-driven intelligence.

Ease of Use: 8.8

Quality of Support: 8.9

Ease of Setup: 8.6

The starting price for Sendible plans is $29/month.

#9 Sprout Social

Sprout Social offers seamless connectivity with Google My Business, allowing direct content publication to your Google My Business profile. Once your business is listed on Google, automating your posts becomes essential, presenting one of the most effective strategies to enhance visibility on the platform.

Like managing any other network, the process begins with launching the "Compose" feature in Sprout Social. From there, you can input the text and images for your post, selecting one or multiple Google My Business locations as needed. Subsequently, you choose between an event or "What's New" post type. Details such as Start and End times and the Event Title are required for events. Additionally, there's an option to select a Button Type for your post.

The post can be sent immediately, scheduled later, added to the Sprout Queue, or saved as a draft. Although specific AI features might not be explicitly highlighted, Sprout Social's advanced automation tools significantly aid in streamlining content management and optimizing scheduling processes, effectively enhancing overall workflow efficiency.

Ease of Use: 8.9

Quality of Support: 8.7

Ease of Setup: 8.8

The starting price for Sprout Social plans is $249/month.

#10 SocialBee

SocialBee is a comprehensive social media management tool that streamlines your online platforms effortlessly. The platform extends its capabilities beyond traditional scheduling by incorporating intuitive AI features that elevate your Google My Business (GMB) posting experience. With its user-friendly interface, SocialBee simplifies the process of scheduling GMB posts, enabling businesses to manage their online presence effortlessly.

Through the dedicated "GMB" tab within the SocialBee dashboard, users gain access to a streamlined environment for GMB post creation. Alongside scheduling, the platform harnesses AI-powered content optimization tools, allowing users to craft engaging and tailored GMB posts. These AI-driven capabilities analyze content performance data and user engagement metrics, providing insights into optimal posting times and content types and even suggesting relevant hashtags or keywords for enhanced visibility and audience engagement.

Moreover, SocialBee's advanced AI functionalities extend beyond mere scheduling. The platform's intelligent algorithms delve into content curation and creation, suggesting trending topics, industry-related news, or compelling visuals that resonate with your audience. These AI-driven content recommendations ensure that your GMB posts are scheduled effectively and crafted to captivate and resonate with your target audience, ultimately boosting engagement and visibility across Google's search results.

Additionally, SocialBee leverages AI for post-performance analytics, delivering comprehensive insights into GMB post engagement, audience demographics, and content effectiveness. This data-driven approach allows users to refine their GMB posting strategy continuously, optimizing content based on real-time analytics to maximize reach and impact. This scheduling convenience and AI-driven content enhancement combination positions SocialBee as a versatile solution for businesses seeking to elevate their GMB presence and engagement.

Ease of Use: 9.0

Quality of Support: 8.7

Ease of Setup: 8.5

The starting price for SocialBee plans is $24/month.

#11 Recurpost

Recurpost is a dynamic tool for streamlining Google My Business (GMB) post management, providing an efficient and time-saving approach to post-scheduling and automation. By seamlessly integrating GMB listings with its platform, Recurpost simplifies creating and scheduling posts in advance, allowing users to automate their posting schedule effectively.

Upon creating an account and connecting your GMB listing, Recurpost's intuitive interface offers a user-friendly Home section, where users can navigate various options to create and schedule posts. The platform provides diverse post types, enabling users to select the most suitable format for their GMB content: announcements, events, or promotions.

Once the post is created, Recurpost offers a preview feature, allowing users to visualize how the post will appear before publishing. This feature ensures that the content aligns with the desired presentation and resonates effectively with the intended audience. Users can print the post instantly or schedule it later, empowering them to curate a consistent and well-timed posting strategy.

Recurpost's automation capabilities offer an added advantage, enabling users to pre-plan and schedule their GMB posts, eliminating the need for manual intervention for each posting instance. This time-saving feature streamlines the posting process, allowing businesses to maintain a consistent online presence on Google, ultimately enhancing visibility and engagement with their audience.

Ease of Use: 9.2

Quality of Support: 8.8

Ease of Setup: 8.6

The starting price for Recurpost plans is $25/month.

#12 AgoraPulse

Agorapulse streamlines the process of scheduling and managing Google My Business (GMB) posts, offering a seamless experience for users aiming to maintain an active and engaging presence on the platform. This tool simplifies the post-creation process:

1. Effortless Scheduling: Upon logging into your GMB account, navigate to the “Posts” tab within Agorapulse, where you can initiate and schedule a new post for publication. This feature enables convenient planning and timely delivery of content to your audience.

2. Enhanced Visibility: Agorapulse encourages the incorporation of relevant keywords and hashtags into your GMB posts, optimizing their visibility and ensuring they reach the intended audience effectively. This approach helps maximize the impact of your content.

3. User-Friendly Interface: With a user-friendly interface, Agorapulse makes it easy for businesses to maintain an engaging GMB page. Its intuitive design simplifies creating and scheduling posts, empowering users to curate content efficiently.

By leveraging Agorapulse’s functionalities, businesses can effectively manage their GMB presence, fostering engagement and attracting potential customers to support business growth.

Ease of Use: 8.8

Quality of Support: 8.0

Ease of Setup: 8.1

The starting price for AgoraPulse plans is $49/month.

#13 Later

When using Later for scheduling and managing Google My Business (GMB) posts, staying updated with any modifications or improvements in Later's integration with GMB is crucial. Tech platforms often introduce updates to enhance user experience or comply with platform changes, and staying informed about these alterations helps optimize your GMB post-scheduling.

Regularly reviewing Later's functionalities related to GMB scheduling ensures you're leveraging the most current features available. If Later introduces new tools or adjustments in its GMB scheduling process, understanding and promptly implementing these changes can contribute to more efficient post-management.

Moreover, GMB has its own set of posting policies and guidelines as a user scheduling GMB posts through Later. It is essential to align with these guidelines to maintain compliance and ensure that your posts meet GMB's standards. Adhering to these policies ensures that your GMB content remains effective and compliant, maintaining a positive and impactful online presence for your business.

Ease of Use: 8.8

Quality of Support: 8.0

Ease of Setup: 8.1

The starting price for Later plans is $16.67/month.

#14 Publer

Publer is a comprehensive social media management platform designed to streamline your management responsibilities effortlessly. Among its array of integrations and functionalities, Publer offers seamless integration with Google My Business (GMB), facilitating the scheduling of GMB posts through a straightforward process.

Log in to your Publer account and navigate to the GMB section. Here, you can easily select your GMB account and create your post by choosing from various post types like Event, Update, or Offer, depending on your campaign's objective.

Once you've crafted your GMB post, Publer lets you preview it, ensuring it meets your content requirements. This preview function allows any necessary adjustments or refinements before scheduling the post for publication.

Lastly, set the desired date and time for your GMB post to go live. Publer's scheduling capabilities empower users to plan and automate the publication of GMB content, ensuring timely and consistent postings that align with your marketing strategy and audience engagement goals.

Ease of Use: 8.7

Quality of Support: 8.1

Ease of Setup: 8.8

The starting price for Publer plans is $12/month.

#15 PromoRepublic

Linking your Google My Business account to PromoRepublic is now feasible, although it's essential to note that only confirmed locations can establish this connection through PromoRepublic. There is a constraint imposed by the Google My Business API: PromoRepublic permits the linkage of up to ten sites for posting.

While PromoRepublic facilitates linking Google My Business accounts, it also incorporates AI-enhanced functionalities to streamline social media management. Leveraging advanced algorithms, PromoRepublic analyzes engagement trends and audience preferences, enabling predictive insights for optimal posting times and content choices.

Moreover, PromoRepublic's AI-assisted Inbox feature uses natural language processing to categorize and prioritize messages, allowing efficient handling of Google My Business questions, reviews, and customer interactions. This AI-driven functionality optimizes response times and enhances customer engagement, ensuring a seamless management experience across social media platforms.

Ease of Use: 8.9

Quality of Support: 9.0

Ease of Setup: 8.9

The starting price for Publer plans is $49/month.

The Benefits of Scheduling for Google Business Posts

Scheduling Google Business Profile posts can significantly benefit businesses by enhancing their online presence and engaging their audience effectively. Firstly, it allows for consistent and timely content delivery, ensuring your audience receives regular updates about your business.

By scheduling posts in advance, you maintain a consistent flow of information, keeping your audience informed about promotions, events, or any relevant news without constant manual effort.

Secondly, scheduling offers convenience and flexibility. It lets businesses strategically plan their content calendar, aligning posts with specific events, promotions, or seasonal offers. This approach ensures that your content will still be relevant and timely, reaching your audience when they're most likely to engage.

Moreover, scheduled posts on Google Business Profile can positively impact SEO. Consistent and engaging content informs your audience and signals search engines about your business activity and relevance. Regularly updating your profile with scheduled posts boosts your chances of appearing in local searches, attracting more potential customers to your business.

Scheduling Google Business Profile posts is a powerful strategy for businesses aiming to optimize their online presence. It's crucial to plan your content calendar, maintain consistency in posting, and ensure your posts are informative, engaging, and relevant to your audience's interests and needs. This practice streamlines your marketing efforts and enhances visibility, engagement, and, ultimately, conversions for your business.

Increase visibility on Google Maps

Google determines 3 main factors for a business to rank on Google search results:

• Relevance
• Distance
• Prominence

Relevance signifies how well a local business aligns with a user's search. Furnish comprehensive details to your Google Business Profile for better investigation understanding and relevance. While the significance of exact keyword matches in business names has reduced, your listing's categories and subcategories now hold more weight. For instance, searching for 'pub London' might yield only one result with the word 'pub' in its name.

Distance, a critical factor, calculates the proximity of search results to the user's location. You can keep this factor the same, as your business's location remains constant. Google's Vicinity update underscored the importance of distance in rankings, enabling a company with no reviews or ratings to rank high based on proximity.

Prominence gauges a company's renown. Offline reputation and online presence contribute to a business's prominence. Factors like Google reviews, SEO efforts, and online presence influence local rankings. Companies cannot pay or solicit Google for higher rankings; the algorithm aims for fairness.

Reviews, especially positive ones, significantly impact local rankings. While distance remains static, optimizing relevance and prominence factors through an effective strategy can enhance local rankings on Google Business.

Google Business Profile Checklist

These are the most important factors to optimize your Google Business listing:

• Ensure proper setup completion (Verify and Claim your account).
• Opt for high-quality logos and interior/exterior images.
• Maintain consistent activity and regular posting on Google My Business.
• Frequently initiate Campaigns and Events. Ensure precise operating hours.
• Efficiently handle and reply to reviews.
• Share business updates across various social media platforms.

Optimizing Google Business Profile management is crucial across all professions, be it restaurants, legal services, healthcare, real estate, or any other field.

Final Words

In conclusion, harnessing the power of Google Business scheduler tools is a game-changer for businesses aiming to bolster their online presence. These tools offer the invaluable ability to plan, schedule, and deliver content consistently across Google Business Profiles. By leveraging these schedulers, businesses can ensure a steady flow of engaging and relevant information reaches their audience, boosting visibility and fostering stronger connections.

Moreover, the convenience and flexibility afforded by these tools streamline content management, enabling businesses to align their posts with specific events, promotions, or seasonal trends. This strategic approach keeps the audience informed and enhances SEO efforts, driving more organic traffic to the business.

Embracing scheduler tools for Google Business Profiles is more than a time-saving measure; it's a pivotal strategy for staying relevant, engaging audiences effectively, and standing out in the competitive online landscape. As businesses continue to adapt and optimize their digital presence, employing these tools becomes a cornerstone in maximizing reach, engagement, and success.