TLDR
MacPaw launched Setapp in January 2017, and has raised over $4 million in just six months. Setapp is the most ambitious project we have launched at the company we are experienced at managing the beta phase of product development. We launched an “Beta before Beta,” product that was as near to perfect as we could make it perfect to launch a product on Twitter and other social networks. Make a Product Launch EXCLUSIVE. Work with Innovators and Early Adopters first, every time. Build a community before aiming for revenue. Create a referral program.via the TL;DR App
no story
Written by yaroslav | PMM at MacPaw. Co-founder at Growth Marketing Stage & ConfidenceCONF.
