The rise of “green” products only means we’re still adding up, albeit now without guilt

Written by andrabria | Published 2020/11/02
Tech Story Tags: sustainability | brand-strategy | green-products | hackernoon-top-story | rise-of-green-products | sustainable-development | sustainable-growth | sustainable-startup

TLDR In the modern aspiration economy, everything is done with intention- from what you wash your clothes with, to what you cook, to how you treat your skin. We must learn to ask: where does this product come from? How far it has traveled? Who made it? What are the materials that it is made from? And last, but not least: Do I really need it? How often will I consume it? Can I shift from ownership to usership? How can brands capitalize on restraint as the new aspiration?via the TL;DR App
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Written by andrabria | Andra Bria is a writer, digital product designer and founder.
Published by HackerNoon on 2020/11/02
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