TLDR
Protocol Fragmentation: The multi-chain world (Arbitrum, Base, Solana, etc.) forces marketers to run separate, costly campaigns for each ecosystem.
Airdrop Farmers: Sophisticated bots and sybil attacks drain budgets, forcing projects to spend a fortune just on filtering out fake users and finding real ones.
Massive Trust Deficit: Post-FTX, building trust is expensive, requiring huge investments in security audits, transparency, and education—not just hype.
Terrible UX: The complex onboarding process (wallets, gas, seed phrases) has a huge drop-off rate, and the cost of hand-holding users through it is baked into the CAC.
The future is precision, not blast: The way forward is focused on building micro-communities, airdrops for proven contribution, leveraging on-chain reputation, and seamless onboarding. It's harder and more expensive, but it's about earning users, not just buying them—a more sustainable path.via the TL;DR App
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