The Psychology of Color in Marketing

Written by brianwallace | Published 2022/11/18
Tech Story Tags: psychology | color | color-psychology | colors | marketing | branding | design | infographic

TLDRUnderstanding color psychology is key for brands and consumers alike as you navigate various products and marketing methods. Common and powerful colors in marketing include red, blue, green, purple, black, and orange. Red draws attention to products or sales and helps generate a sense of value and urgency. Green encourages action and creativity and is especially effective when used in conjunction with eco-friendly branding. Red symbolizes passion and love in Western cultures, but in Asian cultures, it connotes luck, happiness, and long life.via the TL;DR App

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Written by brianwallace | Founder @ NowSourcing | Contributor at Hackernoon | Advisor: Google Small Biz, SXSW | Founder of The Innovate Summit
Published by HackerNoon on 2022/11/18