TLDR
Data collection is one of the most vital aspects of marketing and growing a business online. In Europe, ePrivacy Directive in collaboration with the General Data Protection Regulation (GDPR) governs the user experience online and gives them many rights to their data. There are heavy fines for non-compliance with these regulations, showing how seriously these offenses are taken. There is a three-pronged approach to lawfully collecting sufficient data through online measurement techniques. The most significant is the use of anonymous data collection technology without cookies.via the TL;DR App
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Written by brianwallace | Founder @ NowSourcing | Contributor at Hackernoon | Advisor: Google Small Biz, SXSW | Founder of The Innovate Summit