TLDR
The Case for Why Tech Giants Bundle Products and Services: A Case Study on Apple is a Case Study. I would be using Apple as a case study and try to unravel the advantages Apple and other companies of similar nature (internet businesses) experience with bundling. In this article I try to answer the above questions using these two theories and stating a third advantage most internet companies leverage while offering bundled products. Chris Dixon's post on how bundling benefits buyers and sellers and Shishir Mehortra’s theory of SuperFans and CasualFans.via the TL;DR App
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