Telegram Marketing is a method of attracting and retaining new consumers through the creation of Telegram communities - channels and groups, advertising in communities, bot development, and user communication.
What issues can Telegram Marketing help with?
- Establishing a user-interaction-based community;
- Putting together a news stream to broadcast;
- Provide the valuable content in a different format;
- Automate a few of your tasks;
- Plus a whole lot more
Telegram's marketing approach mainly focuses on Telegram groups and channels. They assist in interacting with users on the messenger at various levels. While Telegram channels are wonderful for broadcasting stuff like news, product overviews, testimonials, and useful content, Telegram groups are ideal for connecting with people and communicating directly with them.
What exactly is a Telegram Channel?
Telegram channels are communities where you may share and broadcast material. It works in a similar way to Facebook Groups, however it is not interactive. Subscribers can read, forward, and vote on content, but they are unable to comment on it. Texts, photos, videos, audio files, documents, and external links can all be shared by channel owners.
One of the advantages of Telegram channels is that there is no limit to the number of people who can join. The most popular Telegram channels already have a following of 4-5 million people. There are services like InviteMember that allow you to automate your Telegram paid subscription business with their Membership Bot Platform.
What exactly is a Telegram Group?
Telegram groups are private chat rooms where members can communicate messages, videos, pictures, and files to one another. It's a wonderful way to respond to customer questions, solicit comments, and encourage user-generated content.
Most organizations employ a two- or three-sided strategy to digital Telegram marketing. Telegram channels are used to distribute material, groups are used to communicate with consumers, and bots are used to automate communication and sales operations.
Telegram Channel Marketing Has 9 Advantages:
Telegram Channel marketing is still a relatively new and rapidly expanding sector of mobile and digital marketing. However, it already offers advantages over existing social media and messaging services.
1. There has been a global movement in the mobile market toward messengers.
For mobile users, chatting with friends or colleagues, audio and video calling, exchanging files, communicating with companies, sending money, purchasing items and services, and organizing meetings all in one app is becoming increasingly common.
The majority of countries are likely to follow China's and WeChat's lead. Telegram, the most adaptable of the messengers, may be at the helm of this adventure.
2. In Telegram channels, you can reach an unlimited number of people.
While WhatsApp is the most popular messaging app, its groups are not user- or business-friendly. They established a limit of 200 people per group. WhatsApp is not the ideal choice for bringing your business there, with an average outreach of 10%. Telegram channels have no restrictions. You may simply reach 5 or 10 million people.
3. A higher rate of involvement.
Telegram has a 20 percent average view rate, while Instagram has a 3 percent average outreach rate and Facebook has a 4 percent average outreach rate. Telegram is one of the most effective and up-to-date ways to communicate with potential customers.
4. Bottle automation is completely free.
Users can simply create bots and distribute them for free on the Telegram platform. WhatsApp still doesn't have a bot solution that works correctly. Telegram is free and open-source, but bots have taken over one of its most crucial features.
● sending reminders;
● connecting with people;
● setting up appointments;
● broadcasting;
● selling goods and services.
5. Advertising solutions for businesses to businesses.
Because of the messenger's rapid growth, there are now options to promote and market businesses directly on Telegram. You can acquire Telegram members for your channel or group, gain free or paid advertising on other channels, cross-promote, and publish Telegram catalog links. Telegram Marketing can also be managed via a variety of internet platforms and tools.
6. Segmentation of users.
While promoting your business on Telegram, you can target specific age groups, interests, and regions. You can advertise your services or products in IT-related Telegram channels and groups if you need a tech-savvy clientele.
7. Stickers with a logo.
Telegram allows everyone to make their own stickers for free. It's an opportunity for businesses to market themselves by generating branded stickers and posting them on social media channels and groups. The higher the quality of the stickers, the more likely they are to become viral. Among all the instruments, a sticker marketing campaign like this could have the greatest viral effect.
8. Analytical statistics that are thorough.
Telegram provides free access to statistics on the channel's performance. Telegram stats may be tracked by any business owner, including growth rate, engagement rate, muted and unmuted alerts, views by source, source of new followers, member language, and much more.
9. Protection of personal information.
Telegram provides one of the most secure technologies in an age when private data may be easily hacked or exposed, and it does not give access to chats to anyone – not huge corporations, not government entities. The majority of mobile users have already encountered this issue on Instagram, Facebook, and VK.