TLDR
Marketing attribution modeling is an organized set of rules that attribute credits for different touchpoints across the customer journey. It's all about getting a full picture of your customer journeys and giving credits to marketing activities that deserve it. With marketing attribution modeling tools, you can pull the data from your ad accounts, social media accounts, email provider, website, programmatic ad network, influencer marketing campaigns, etc. It even works with offline channels and TV advertising - it is called "Mix Modeling"via the TL;DR App
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Written by dmytro_belko | Helping marketers to improve ROI with Windsor.ai
