Tapping Into the Mind: How Biofeedback is Revolutionizing Modern Advertising Strategy

Written by jonstojanjournalist | Published 2025/08/08
Tech Story Tags: biofeedback-advertising | neuromarketing | luca-cian | uva-darden-school | emotional-response-tracking | eye-tracking-marketing | biometric-data-ethics | good-company

TLDRBrands now use biofeedback to track real-time emotional reactions and optimize ads. UVA's Luca Cian explains how neuromarketing—via heart rate, brainwaves, and facial cues—helps marketers refine creative content, improve ad timing, and increase engagement. The shift raises ethical questions, but offers powerful insights into consumer behavior.via the TL;DR App
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Written by jonstojanjournalist | Jon Stojan is a professional writer based in Wisconsin committed to delivering diverse and exceptional content..
Published by HackerNoon on 2025/08/08
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