TLDR
The enticement of a relatively wealthy market of 500 million consumers often makes opening a European office one of the earlier expansion steps for American tech companies. There are right and wrong ways to establish a European operation, with fostering the right culture a key aspect that will significantly impact the hoped-for financial contributions. Here are the stories of three U.S. tech executives who've successfully built a successful European office in Cork, Ireland, and built a culture that worked for their respective companies. Zazzle, SmartBear Software and Google's former head of sales and sales operations at Google's then-small sales office in Dublin, Orennan O'Donnell and three landing teams.via the TL;DR App
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Written by McGlinchey | Alan McGlinchey works with the Emerging Growth Team at IDA Ireland
