TLDR
Businesses should follow a structure when sending out content and making sales pitches. The funnel is made of 4 levels, which are separated in the middle by the “wall of trust” Word of mouth and referral programs are most of the time more effective than sales pitches. The key word here is relatable. Use attention-grabbing headlines and relatable images or some sales copy that pinpoints their exact situations and feelings. Instead, keep sales pitches related to their needs/interests. Instead of spammy (and lose their trust)via the TL;DR App
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