Staying Relevant In A Recession: Today's Top 4 Market Segments

Written by alexandrustan | Published 2020/04/16
Tech Story Tags: marketing-strategies | marketing | entrepreneurship | target-audience | target-market | targeting | startups | business

TLDR Marketers have to learn how to handle the crisis and how to recover from it. The need for in-depth research is eternally there, it lets you focus on what you know rather than what you assume. Segmentation has 3 cornerstones to be coherent and valuable: Demographics analysis, lifestyle, interests, opinions, concerns, personality, values, attitudes, and behavioural analysis. The brand, your company, will emerge from the downturn weaker and significantly less profitable (IPA research)via the TL;DR App

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Written by alexandrustan | Co-founder fine-tuner.ai, democratizing AI agent deployment🤖
Published by HackerNoon on 2020/04/16