TLDR
Martin is SVP Products and Strategy at Ultimate Software. He says R&D teams inevitably become reactive instead of proactive. Lack of meaningful innovation, he says, ultimately leads to a business getting outflanked by new entrants. A strong research team can see what the market wants and what it doesn't, what might work and, most importantly, what won’t. At Ultimate Software, our last two acquisitions were not serendipity. Our research team’s sole job is to know the market, where it is going and what products or services are going, what products could supplement ours.via the TL;DR App
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Written by martin-hartshorne | Martin is SVP Products and Strategy at Ultimate Software. He was the founder and CEO of EmployTouch.
