TLDR
AMP is an open-source HTML framework that provides a straightforward way to create webpages that are fast, smooth-loading and prioritize the user experience above all else. AMAMP, previously known as Accelerated Mobile Pages, is the “lite” version of your existing web page intended to provide users with a lightning-fast and more friendly mobile experience. With mobile-first now covering the entire web, we can expect more and more sites to try AMP, which - as simple as it may seem - actually comes with a few challenges that may hinder your anticipated results.via the TL;DR App
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