TLDR
Return-On-Investment (ROI) is a key performance indicator often used by businesses to determine how profitable an investment or expenditure is. It is a non-negotiable measurement of how successful business-related actions are, and takes the guesswork out of investment decisions entirely. Measuring social media ROI is critical to securing buy-in and budget for your social strategy. The CFO won’t allocate a budget to social media efforts if it cannot be proved that those efforts will lead to measurable results.via the TL;DR App
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Written by reputio | Covering disruptive stories
