TLDR
In-store mobile payments will reach $503 billion by 2020. 56% of the US consumer population will use mobile payments as their preferred payment method. Mobile apps puts the customer in the center of liability since the process is completely automated. For restaurants, the lower in-person experience translates to less 'upsell' opportunities. With no verification process in place when picking up a mobile order, EMV chip or PIN code, restaurants are at the mercy of the consumer, who may be getting away with a free lunch.via the TL;DR App
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Written by mordecai.holtz | Dig. Marketer Influencer | Speaker 📣| https://about.me/mordecai_holtz
