TLDR
Eugene Ponomarenko is CEO at Kavichki Software testing and QA agency. He says testing has become deeply integrated into business in recent years. Testers can be a marketer's right hand, as the key to success in business promotion is understanding your target audience. The more you force the user to take the more actions you take to take, the lower the chance of him reaching the end of the experience. Ponomarnko: 'Testers and marketers have something in common: keeping the user happy with the product'via the TL;DR App
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