TLDR
China has an entire industry of influencer incubators who work end-to-end to turn individuals into big businesses. The Hangzhou-based incubator Ruhan Holdings, which manages about 50 influencers, surpassed $158M GMV in 2017. The recipe involves a combination of Weibo for growing social media, Taobao for e-commerce, and a network of local manufacturers. The next few years will be about influencers bypassing 3rd party brands/retailers entirely, spurred by new platforms that let influencers take charge of their own monetization.via the TL;DR App
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Written by lijin | I am a founder and Managing Partner at Atelier, an early-stage VC firm.
