TLDR
One of the major opportunities in social is to help creators monetize and own their audiences. Companies here may not look like social products at first, but evolve in that direction. Take Substack, for instance: first launched as a paid newsletter tool, then added community features so that readers can engage with the writer & with each other: https://on.substack.com/p/new-on-substack-build-your-community. Build your community on top. Creators will be central players for the next wave of social.via the TL;DR App
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Written by lijin | I am a founder and Managing Partner at Atelier, an early-stage VC firm.
