No Brown M&Ms: The Van Halen Growth Hack For Getting Better Customers

Written by darragh | Published 2020/02/24
Tech Story Tags: growth-hacking | company-growth-stages | customer-rentention | business-strategies | customer-acquisiton | pareto-principle-applications | van-halen-growth-hack | marketing

TLDR The Pareto Principle states that for many events, roughly 80% of the effects come from 20% of causes. Problem-customers are typically the least profitable to keep your business going. Airbnb hosts have found a way to filter out people who don’t read their listings carefully. LinkedIn Professional Engagement Networks have a way of filtering potential customers out of their free engagement pods. Airbnb hosts are trained to understand the terms of service before they’re going to get access to the network.via the TL;DR App

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Written by darragh | Darragh Grove-White is a growth strategist specializing in AI marketing, demand gen, and revenue optimization. Featured in WSJ, Axios, and Fox Business, he was a most-read author on HackerNoon for 2023 and 2024.
Published by HackerNoon on 2020/02/24