Web3, a term encompassing the next generation of internet technologies like blockchain, decentralized finance (DeFi), and non-fungible tokens (NFTs), has been gaining prominence in business and technological communities worldwide. Living in an era where everything is becoming more connected, it stands to reason that our ways of interacting with the world will also need to evolve. The recent partnership between industry giants and Web3, a development that has profound implications for wider distributions and the future of the music industry as a whole, is a testament to this evolution.
Music's significance to human civilization remains consistent throughout time. However, the advent of digital technology has revolutionized the experience and sharing of music. Previously, record companies and radio stations had complete control over mainstream airplay, leading to an unequal distribution of opportunities. Nowadays, independent musicians have access to a global audience thanks to the proliferation of digital music streaming platforms like Spotify, Apple Music, and YouTube. This democratization of access is further advanced by Web3, which facilitates peer-to-peer interactions and transactions on decentralized platforms, effectively eliminating the need for traditional intermediaries in the music industry, such as streaming services and record corporations.
Warner Music Singapore and Affyn: A Unique Collaboration in Web3 Gaming
The Web3 gaming industry is set to receive a significant boost from a partnership between Warner Music Singapore and Affyn, a Web3 startup based in Singapore. As part of this innovative partnership, Warner Music Singapore will compose a special song for Affyn's upcoming game, featuring bilingual musician J.M3 (pronounced Jamie). Additionally, J.M.3 will perform as a playable character via an avatar in the game's trailer, providing gamers with a unique opportunity to engage with his musical talents in a visual medium.
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Warner Music Singapore will compose a special song for Affyn's upcoming game, featuring bilingual musician J.M3 (pronounced Jamie).
Gerald Ang, managing director of Warner Music Singapore, expressed his delight at collaborating with Affyn to explore innovative and creative strategies to promote their artists and take audience engagement to new heights.
Further details about the game and the specifics of how it leverages Web3 technology will be disclosed at Affyn's May 10 keynote event, Evolution. Meanwhile, J.M3 continues to make waves with hit singles like "Castle," "Don't Lmk," and "Hot Sauce." Her first EP, 180:Athena, is scheduled for release on all major DSPs on May 19. This partnership between Affyn and Warner Music Singapore underscores the promising future of music, gaming, and Web3 technologies.
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Image credits: AI.