More Than a Buzzword: Retailers are Going “Phygital” with Their Marketing Strategies

Written by niravparmar | Published 2021/08/27
Tech Story Tags: phygital | buzzwords | business | digital-marketing | e-commerce | internet-of-things | amazon | marketing

TLDR Retailers are going “phygital” with their marketing strategies, says Nirav Parmar Nirav. Phygital is a portmanteau of “physical” and “digital” terms. It is an emerging way of experiencing shopping across the boundaries of the two different environments. More than 72% of netizens shop online, and around 52% of buyers purchase products from offline stores. Going phygital means combining online and offline strategies to create a seamless user experience.via the TL;DR App
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Written by niravparmar | Nirav is an online marketer and blogger having hands-on experience in crafting creative content.
Published by HackerNoon on 2021/08/27
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