Published: Jan. 24, 2022 at 12:07 p.m. ET
Jan 24, 2022 (Evertise Digital via COMTEX) --
As 2022 brings new retail energy, serial entrepreneur Miki Agrawal continues to bring her brand of bold creative energy to the marketplace. Known for her high-profile disruptions of established industries, Miki Agrawal reached two significant milestones in marketing her signature product.
In addition, Agrawal made her debut on an online education platform geared to personal growth and entrepreneurship. While engaged in these challenging (and rewarding) endeavors, she found time to keep her creative spark alive. View insights into Miki Agrawal's notable achievements, and gain inspiration from this high-energy entrepreneur.
TUSHY Disrupts the US Toilet Paper Market
Miki Agrawal's TUSHY bidet toilet attachment is an outgrowth of her dissatisfaction with toilet paper. Frustrated with its inefficient performance, Agrawal was also concerned about the millions of trees required to produce this bathroom staple every year. And, she learned that toilet paper usage has been linked to a number of medical conditions.
In 2015, Miki Agrawal channeled her annoyance into a solution. This problem-solving entrepreneur developed TUSHY, a bidet attachment that easily mounts onto an existing toilet. Water-saving TUSHY requires just one pint of water per flush. The user also saves money because they have greatly reduced their toilet paper use.
TUSHY Reaches the Next Level
After initial skepticism, TUSHY gradually grew a following, and sales steadily increased every year. During the United States' March 2020 toilet paper shortages, TUSHY's sales virtually exploded, triggering the first of several million-dollar days. To date, TUSHY has generated 5X higher sales than before the COVID-19 pandemic.
Miki Agrawal also recognizes that higher TUSHY sales mean reduced toilet paper usage. In turn, that helps to decrease the impact on the environment. Overall, she couldn't be more pleased. "It's a no-brainer," she says. "I love love love being able to question something and then provide a tangible solution to solve for it."
To expand its product development and marketing efforts, TUSHY increased its team by 2.5X and invested in extensive research and development. The Company also introduced a line of complementary sustainable bathroom products. Finally, the complete TUSHY system, an integrated product collection, has facilitated the transformation of the American bathroom.
TUSHY Premiers Electric Bidet Seat in 2021
Never one to be satisfied with the status quo, Miki Agrawal has remained focused on further improving TUSHY's functionality. After considerable market research, and following research and development work, the new TUSHY Ace electric bidet seat reached the market in 2021.
Miki Agrawal emphasizes that this product refinement was driven by the brand's target market consumers. “We learned through extensive market research that the most important features people want are a heated seat, warm water, and a blow dryer for the bottom so that they can go tree-free and toilet paper-free forever! Anything else is too much so we kept it simple and effective.
"We also learned that people find most existing bidet seat remote controls to be confusing, so we made ours not only the most aesthetically pleasing, but also the most user-friendly,” Agrawal explains.
TUSHY Reaches the Retail Market
In November 2021, the TUSHY Classic 2.0 became available at Walmart stores nationwide. This top-tier retail distribution channel enables the brand to greatly increase its availability to consumers throughout the United States. The event marked TUSHY's first foray into a brick-and-mortar retail venue.
The TUSHY Classic 2.0 features a streamlined look that easily blends with any bathroom style. The device's installation only takes 10 minutes, and no plumbing or electricity is necessary.
Miki Agrawal Furthers the TUSHY Vision
Today, Miki Agrawal and her team are actively evaluating new TUSHY products and marketing avenues. She emphasizes that a one-time TUSHY purchase provides each user with multiple benefits. "Buying a TUSHY one time is much cheaper than buying toilet paper over and over again, is much cleaner and healthier, prevents the spread of bacteria and viruses, and is way better for the planet," she concludes.
Miki Agrawal-Mindvalley Partnership Benefits Entrepreneurs
Miki Agrawal is known for her wildly creative imagination and fearless approach to business. She recognizes that while many aspiring entrepreneurs possess the initial vision for a new company, they can become discouraged without a well-defined path to follow. As a result, their promising ideas often fall by the wayside.
Not surprisingly, Miki Agrawal has taken steps to turn that trend around. In 2021, she established a learning partnership with Mindvalley, a well-known personal development business that recently added entrepreneurship courses to its curriculum.
New Mindvalley Quest: "Zero to $100 Million"
To guide new entrepreneurs through the startup and business development phases, Miki Agrawal designed the seven-part Zero to $100 Million Program. A recently minted Mindvalley Quest, this highly adaptable course will benefit entrepreneurs at all business stages.
Agrawal's universal template includes sections for designing, introducing, and marketing a brand. Entrepreneurs in every industry and business will find the course applicable to their needs.
"Zero to $100 Million" Course Overview
Delivered in Miki Agrawal's signature style, the "Zero to $100 Million" Course first focuses on the entrepreneur's vision and segues into product development. Agrawal also delivers sections on the importance of team building and authenticity.
Next, Agrawal delves into the business’s marketing plan. To bring this module to life, she discusses the strategies she used to market Thinx and Tushy, her two disruptive (and highly successful) brands. She also offers strategies for gaining beneficial media exposure.
Because many start-ups are derailed by insufficient funds, Miki Agrawal offers guidelines on finding well-heeled investors. Finally, she emphasizes the importance of creating a brand-centered community.
Through word of mouth, targeted social media, and other channels, new entrepreneurs can build relationships with their audience members. This is an important step toward turning these prospects into customers.
Miki Agrawal's Overarching Goal: Improving Lives
With her natural curiosity, boundless creative energy, and three successful businesses, Miki Agrawal is ideally positioned to deliver the Mindvalley "Zero to $100 Million" course. She shares insights on how this landmark program can provide benefits to individual entrepreneurs along with the larger society.
"I have always been fascinated with the process of discovery, invention, and rapid improvements and my goal in life is to create products that contribute to a better society and improve the lives of as many people as possible,” explains Agrawal.
“Mindvalley has given me an incredible opportunity to help inspire and mentor people who are eager to change the world, one idea at a time. I know this specially designed Quest is going to inspire the creation of hundreds if not thousands of social-conscious businesses around the world,” she emphasizes.
How Miki Agrawal Keeps Her Creative Edge
As a busy entrepreneur, Miki Agrawal's hectic schedule includes planning sessions, team meetings, and other logistics necessary to running a business. At the same time, though, she remembers to integrate a healthy dose of creativity into every part of her business' operations.
In fact, each of Agrawal's successful companies resulted from an innovative solution to a wide-ranging problem. She clearly defines the changes she wants to make, and she develops a bold plan to execute them.
Finding Her Passion is Key
For entrepreneur Miki Agrawal, discovering her underlying passion has really fueled her creativity. When she follows that internal compass, she feels a flow of energy that translates into everything she does. "It turns out that when we're lit up and turned on, it unlocks this endless, abundant amount of energy.
"We're not listening to what society's saying, and we're not listening to what social constructs are saying. We're not putting ourselves in a box on how we're supposed to act and supposed to be.
"We're actually trusting that fire burning inside of us. Literally, it can unlock anything and everything...the possibilities become endless from that place.
"We are in search of flow...it's like the flowing river vs the river that's blocked...when you remove the dam and you're just in flow...when we're just in flow with an open palm vs grasping.
"So, what lights me up, and what is the thing right now that unlocks so much energy inside of my body? For me, it's really elevating people and the planet through disruptive innovation and creativity. When you just open the flow, it unlocks every area of our life," Agrawal concludes.
Opportunities for Creative Disruption Abound
Looking ahead to the New Year, Miki Agrawal's business endeavors continue to flourish. Her bold, brash creativity translates into out-of-the-box marketing and promotional programs. She continues to seek mutually beneficial collaborations in unexpected places.
Miki Agrawal's disruptive spirit is at the heart of everything she does. She searches for entrenched industries with a serious lack of innovation. When she finds one ripe for change, she puts on her thinking cap and devises a wide-ranging solution to a common problem.
Then, Agrawal brings her substantial resources and connections into the mix. She designs a way to bring the solution to the marketplace, with the goal of improving users' lives on an ever-growing scale.
Originally published here.