Photo Courtesy of: Lonely Rabbit
Independent game studio Lonely Rabbit announced today that its debut psychological horror adventure, Midnight Strikes, has entered the final stages of development. The studio is actively seeking a publishing partner to bring the game to global audiences, targeting youths and young adults with a distinctive blend of atmospheric storytelling and strategic gameplay.
Midnight Strikes is set in haunting, surreal environments inspired by childhood memories, including dense forests, abandoned schools, and eerie carnivals. The game focuses on psychological tension rather than traditional jump scares, challenging players to navigate puzzles, manage resources, and confront dynamic AI-driven enemies that adapt to player choices.
"We wanted to design spaces that feel like distorted memories," said Maria Pulera, spokesperson for Lonely Rabbit. "The forest, in particular, plays on a deep-rooted fear of the unknown. It is a place that should bring peace, but in the world of Midnight Strikes, it turns into something much more unsettling."
The concept and characters for Midnight Strikes originated from the imagination of an eight-year-old, lending an unfiltered authenticity to the game’s tone and design. This foundation aims to create an experience that resonates across age groups by tapping into raw childhood fears and transforming them into interactive challenges.
"Every location in Midnight Strikes has been designed to immerse the player fully," Pulera added. "The horror does not come from overwhelming enemies but from the feeling that something is always watching, just out of sight."
The global gaming market was valued at $187.7 billion in 2024, with independent horror games gaining notable traction on platforms like Steam, Twitch, and YouTube. Successful recent titles such as Lethal Company and Slay the Princess have demonstrated strong demand for unique, story-driven horror experiences, offering new opportunities for studios like Lonely Rabbit to compete with established developers.
With Midnight Strikes nearing completion, Lonely Rabbit is focused on securing a publishing partner within the next two months to support marketing, distribution, and global release. The studio has been engaging the gaming community through development updates and social media channels to build anticipation ahead of launch.
The game will feature seven distinct levels, each designed to evoke different psychological challenges. Players will need to think strategically, solve puzzles, and use environmental elements to their advantage while evading unpredictable enemies. The AI-driven behavior system ensures that no two encounters are alike, keeping gameplay tense and replayable.
In addition to its psychological focus, Midnight Strikes integrates survival mechanics that require players to balance exploration with caution. The combination of atmospheric world-building, interactive problem-solving, and adaptive enemy behavior aims to create a lasting impression on players well beyond their first playthrough.
Lonely Rabbit expects to announce further details about Midnight Strikes’ release date, platform availability, and potential early access opportunities in the coming months.
About Lonely Rabbit
Lonely Rabbit is an independent game development studio based in Austin, Texas, focused on creating immersive and emotionally resonant horror experiences. The studio combines atmospheric storytelling, psychological design, and strategic gameplay to produce titles that leave a lasting impact on players. Midnight Strikes is the studio’s debut project and is scheduled for completion in the coming months.
Media Contact:
Maria Pulera
Spokesperson, Lonely Rabbit
Email: [email protected]
Website: lonely-rabbit.com