Microsoft Makes a Bold Move to Build the Metaverse With the Activision Blizzard Deal

Written by davidjdeal | Published 2022/01/19
Tech Story Tags: microsoft | activision | metaverse | gaming | microsoft's-metaverse | microsoft-acquire-activision | activision-blizzard | video-games

TLDRMicrosoft announced an all-cash deal to acquire Activision Blizzard, the game development and interactive entertainment content publisher. The deal would give Microsoft a stronger foundation to build a metaverse that extends across multiple digital worlds. The promise of the metaverse is that human beings can use avatars to jump from one immersive environment to the next. Microsoft already owns one of those environments, Minecraft, and Activision Blizzard gives Microsoft access to more of them through games such as Overwatch and Call of Duty. To pull all this off, Microsoft would need to provide connected content and experiences.via the TL;DR App

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Written by davidjdeal | David Deal is a marketing executive, digital junkie, and pop culture lover.
Published by HackerNoon on 2022/01/19