TLDR
Every product or company goes through a similar set of steps on the path to success. In this post, we’ll take a step back and walk through all the stages of going to market. What is your (real and desired) sales motion? All your answers to these questions are only put to the test and can ultimately (for a while) only be arrived at. The mechanics can be wildly different depending on whether you’re growth and indirect revenue is predicated or direct revenue (user = customer) predicated.via the TL;DR App
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Written by aneel | Startup Marketer
