TLDR
Most discussions about DG amount to “how do we get more leads?” The only differences between them are about budget, ranging from “at the lowest cost possible” to ‘at any cost” Most discussions of “marketing strategy” you have with CEOs and founders will not be about marketing and will instead be about demand gen and tactics. Without making that strategy explicit, you’ll find it incredibly hard to understand or explain how marketing actually delivers any outcomes.via the TL;DR App
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Written by aneel | Startup Marketer
