TLDR
Location-Based Targeting: A Marketer’s Handbook will cover different ways in which a marketer can utilize location intelligence for their campaigns. Beacons are small Bluetooth devices installed within a store to communicate contextually with a customer. Locations drive a lot of sentiments - the tone you adopt, the context you bring through the culture, time zones that influence the schedule of your communication, and a lot more. For example, Burger King used geofencing to increase its sales and app downloads drastically.via the TL;DR App
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Written by nandhinibalajits | I'm a Content Lead & a self-proclaimed Monica from Friends. Life is too short for sloppy paragraphs & unkempt houses ;)
