TLDR
Influencer-led marketing is doing more than just catching on—it’s eclipsing traditional advertising, as audiences now consider influencers to be a more authentic means of brand promotion than the brands themselves. Business Insider Intelligence estimates that by 2022,influencer marketing will reach $10 billion—up from a measly $2 billion in 2017. Influencers by and large have tremendous power to improve brand awareness, generate leads and drum up interest in just about any topic with almost instantaneous results.via the TL;DR App
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Written by aronfrosty | SEO Lead at digital marketing agency in Hong Kong. Big on UX, analytics and conversions.
