TLDR
Real-time marketing is generally referred to by marketers as the “on-the-fly” mode of marketing. It basically exploits any current event happening in the present to market any product, brand, website, etc. Netflix, Oreo, KitKat and Asos are examples of successful RTM events. The post from Oreo’s twitter account during the Super Bowl 2013 power cut is, without doubt, the biggest exemplar of successful real-time Marketing events. KitKat's Pokey Pokey became the most witty and engaging brand and engaging content that leaves the users for their marketing for them.via the TL;DR App
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