TLDR
It Isn’t Over: Crisis Communication as Social Distancing is Lifted. Here are some simple guidelines for crisis management from a PR and messaging POV during the pandemic. Identify your approved spokespeople, broken out by priorities and issues. Establish a clear chain of command and approvals for crisis communications. Create a comprehensive contact list including all decision makers and spokespeople. This list should include mobile phone numbers, WhatsApp, or whatever reaches people most immediately. Create an FAQ document with messaging.via the TL;DR App
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