TLDR
AR is awesome and has an unrivaled potential to enrich customer experience in many verticals. However, it has a friction point in most cases: you need to persuade a potential customer to install an app first. AR Quick Look solves this problem for iOS. This is a native feature of ARKit which launches a model viewer right from the browser — that's why we call it native Web AR. It utilises .reality or .USDZ files, the latter is a file format developed by Pixar, and allows showing objects in incredible detail, adding animations and sounds, locking their scale to 1:1 so models show the real size of an object.via the TL;DR App
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