TLDR
In-app advertising serves as the main user source for app developers or publishers. Ad networks are a mediator between the advertiser and the platform (the app where your ad will be shown to user) Ad Networks can be divided into "classic" networks such as AdMob, Applovin or Vungle and Social Networks (Facebook, Instagram, Snapchat etc) In 2020, the number of ad creatives on social networks grew by an average of 7,5%. Video ads covered more than 60% of mobile advertising over 2019.via the TL;DR App
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Written by Natalie St | Marketing manager with a passion for mobile games. Writer and lasagna lover.
