TLDR
The advent of the information age has meant that hyponomics has grown even far more that the wildest speculations could ever have imagined. The culture of hyponimics has been especially bolstered thanks to the advent of social media and the Internet. It's the same reason why an election in one country can get enough of attention in another country, even though the citizens of the latter country don't particularly have anything to gain from the outcome of the election in question. Hype is all about how you can build enough popularity about something, and news about it can pretty much travel fast.via the TL;DR App
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