Creating Daily Content can be difficult at times.
Enter Content Repurposing. You can Make 8 Social Media Post with Just 1 Twitter Thread.
Want to Know How? Read along!
STEP 1: Make a Super Valuable Twitter Thread
What exactly can be a Twitter Thread?
It can be any value driven thoughts/wisdom or even any process with actionable steps where you can summarise your points with a lot of tweets.
Twitter Threads are a great way to present your thoughts in a series of tweets.
You need to put out some real, valuable & actionable content because we need to further repurpose this content into social media posts.
For Eg:- Here’s my Twitter Thread which got a lot of Engagement. Perfect For Repurposing.
STEP 2: Convert into a LinkedIn Post
Now got your Twitter Thread Ready?
It’s time you convert it into a LinkedIn Post. How?
I want you to take some important points & Just copy paste into your LinkedIn Post Dashboard.
We have 1300 Characters available for LinkedIn Post. You can easily make up your post from your Twitter Thread.
How to Make it More Engaging?
Go to Msgif.net.
Type any text & it will convert it into a GIF like this.
This will make your LinkedIn post even more engaging & visual.
If you don’t like this GIF, then you can go to Canva.com. Search for any animated social media post.
You can pick up anything as your GIF & download it.
P.S:- No affiliation with Canva. It is Just an easy to use Graphic Design tool.
So that is how you can convert a Twitter Thread into an Engaging LinkedIn Post.
Now heading to another channel..
STEP 3: Convert into an Instagram Post & Story
Go to Screenshot.guru
Insert your Twitter Status URLs.
It will take beautiful screenshots of your tweet or for that matter, you can use any screenshot tool out there. Our main task is to take screenshots.
Now take those screenshots & Put as your Instagram Post & Story.
If you have a thread with multiple tweets, you can create a series of Instagram Story too.
Easy, right?
Content Distribution is easy once you start implementing it!
P.S:- There’s a Tool Called Hypefury. It is a Twitter Automation & Scheduling tool that automates tweets into Instagram Post with a single click.
It’s a great tool. ( Not affiliated anyway with this tool )
Or you can automate the process using Zapier & Bannerbear.
Here's a Task Flow from Zapier you can use:-
User Tweets -> Filter Retweets & Replies -> Create Image in Bannerbear using API -> Publish Photo on Instagram
STEP 4: Convert into FB Post
Now, Remember those screenshots you saved? I told you it will be really handy!
Take those Screenshots & Publish on your FB Page or our FB profile or if you are automating it anyway, use IFTTT ( FB Page Post to Instagram)
Have an FB Group? Why not share there as well?
Again, you can automate FB Group Post to FB Page Post via Integromat. They have some great automation scenarios.
See How Powerful one screenshot can be!
P.S:- Integromat & IFTTT are really handy tools that will take your marketing automation to the whole new level.
STEP 5:- Convert into Quora Answer
Remember your LinkedIn Post where you shared some important points with a GIF?
Time to take it as your reference.
Now, analyse on what topic you are trying to answer.
Search your Keyword on Quora.
What I want you to do is, Take those important points you shared on LinkedIn & Screenshots you took in Step 3, Upload it as your Quora Ans.
Use Proper Formatting. Give bullet points & make it bold. Insert Stock Images or GIF ( Using Msgif.net ) to make it more appealing.
STEP 6: Sharing on Forums
Now, we are done with channels, let me share with you how you can even post on forums with that single tweet you did!
Now many of you know about these forums:- Indiehackers & Reddit!
Personally I have been repurposing my content on both the forums!
Go to Indiehackers. There you will find groups & an option to share.
You can either Share it as a Post or as a Link.
I would recommend you trying both!
See How I posted a Twitter Thread:-
Notice how catchy the headline is?
Got around 11 clicks for that post. Heck, I might have got more followers too. Didn’t analyze that much.
About Reddit, Now this might become tricky.
Word of Caution on Reddit:- You can get really really rude comments on Reddit if you try to self-promote without giving any value.
If it is a valuable thread, you will get many upvotes & might even get lot of traffic.
STEP 7:- Converting Into a Podcast!
Yes, you heard it Right!
I will show you How to Convert your Twitter Thread into a Podcast!
No! You don’t need to use any recording nor any equipment. You only need 5 minutes.
Here you go:-
Go to your Twitter Thread.
Reply with @ThreadVoice. This is a bot account that will convert your Entire Thread into a Voice Clip.
It’s free!
This is how it works:-
I searched for many tools that can convert a Twitter Thread into a voice clip but found none. But I bumped on this tool/bot & was amazed by its potential.
Now once you have that link. Open it, Right Click & Click Save As. It will be downloaded as MP3 File.
You now have a voice recording, wait!
Time to convert into Podcast!
Go to Anchor.fm ( Because its free)
Create your account. Upload the MP3 File. You can even add Background music to it. Hit Publish!
You are done! Anchor.fm will also redistribute your podcast to Spotify, Google & Apple Podcasts.
That was just mind-blowing, isn’t it!
We just created a Podcast from a Twitter Thread!
STEP 8: Converting it Into a YouTube Video
You have a MP3 File of your Twitter Thread from Step 7.
You can convert into a YouTube Video too.
Here's How:-
Go to Tovid.io ( You can use any tool of your preference. I researched & found this tool to be handy & quick)
Upload your MP3 File. Drop your Thumbnail Image & It will convert your MP3 File into an MP4 Video ready to be published on your YouTube Channel.
I know this is getting crazy. We wrote a Single Twitter Thread & Converted it into a Video!
Unbelievable what you can do if you start experimenting & researching things!
STEP 9: Finally into a Blog (consider publishing on Hacker Noon)
Now you can finally make your Twitter Thread into a Blog!
You have everything at your disposal. No need to create new content.
Just Grab your Twitter Thread, Add Additional Points from your LinkedIn Posts, Use Screenshots from Step 3.
Create a Header Image from Canva & You are Done!
FINAL THOUGHTS
With some research & experimentation, you can do anything.
In this post, I converted a Twitter Thread into 8 Social Media Posts:-
- LinkedIn Post
- Instagram Post & Story
- FB Post & Story
- Quora Answer
- Shared on Forums
- Podcast
- YouTube Video
- Blog (like Hacker Noon)
Of course, there are tools that can automate most of these using Zapier, Integromat, IFTTT, Bannerbear.
You can always experiment & try it out.
Thank you for reading.
Feel free to comment below your thoughts on Content Distribution & Repurposing.
Originally Published at Tejasrane.co