TLDR
If you’re a marketing department and you want to reach the widest audience possible, text messaging is the best channel to do that with.
Most people check their texts more often than email, and text messages have a 90%+ open rate within three minutes of reception.
To send SMS and MMS messages at scale you need a cloud communications platform — a.k.a. a communications platform as a service (CPaaS).
Peer-to-peer review site G2 lists more than 100 of them, with Plivo ranked number one for customer satisfaction. Throughout this article we’ll use Plivo and Twilio, the CPaaS market share leader, as examples.via the TL;DR App
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Written by plivo | Plivo — Enterprise-grade cloud communications stack for your business.
