TLDR
Lead scoring is an evaluation tool that attempts to rank and “score” leads based on their potential value to an organization. Leads can be obtained through a variety of targeted marketing campaigns and serve as the proverbial fuel for a well-run sales engine. An accurate lead scoring model increases sales efficiency by identifying and ranking leads most likely to convert. Such a tool would allow the Scranton branch to cut costs, close more deals, and leave time for more important office pranks or beet farm maintenance.via the TL;DR App
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Written by willcrowley | B2B/SaaS Marketer based in Philly; MS in Business Analytics; Enjoy running, guitar, golf, and improv.
