TLDR
The only way to purchase a OnePlus One was by-invitation-only — by winning an online contest or being lucky enough to be chosen from the company’s online forum. The appeal of exclusivity is how brands such as Gucci and Louis Vuitton can thrive without the kind of mass marketing used by so-called “lesser” brands. This is something we were able to achieve with the launch of Setapp and, with the right approach, something you can do with your own product launch.via the TL;DR App
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Written by yaroslav | PMM at MacPaw. Co-founder at Growth Marketing Stage & ConfidenceCONF.
