TLDR
Game publishers may have no idea that they have weak marketability until they soft launch their product. Game concept testing is a data-driven approach to launching games and a viable instrument to continuously improve your marketing message. Game developers can compare a few mobile game concepts that they are considering and select the most well-performing one. Concept testing can be done early on, at the prototyping stage of the game development when you are figuring out what type of game you should be creating. It saves you a good deal of time, money and other resources for the development.via the TL;DR App
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Written by Anastasia Sidorik | Marketing Manager @SplitMetrics & SearchAdsHQ. Content creator with 6+ years of experience in IT
