TLDR
Attaining new customers and creating fresh leads is an inevitable need for any business to grow. But obtaining new customers may cost you up to 5 times more than retaining existing customers. The success rate of selling to a new customer is around 5-20%, while the same for prevailing customers is 60-70%. Businesses calculate the lifetime value of a customer to predict the revenue it can generate from an individual customer account throughout the relationship tenure. It is calculated to identify and list the most valuable customers for a company.via the TL;DR App
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Written by dhaval1sarvaiya | Dhaval Sarvaiya is a co-Founder of Intelivita, an enterprise digital transformation company.
