How to Host a Virtual Art Exhibition in 7 Steps

Just like other events and exhibitions, it is also a great idea to host a virtual art exhibition. However, planning and executing a virtual art exhibition can be confusing. But don't worry! This article covers everything you must know before hosting an art exhibition virtually.  

A virtual art exhibition is similar to any other physical exhibition, the only difference being that it is hosted virtually using a laptop, a mobile or a tablet. You can use an online exhibition platform to host an online art exhibition. While it is widely believed that virtual exhibitions lack engagement factors, selecting the most suitable platform can help make your online exhibitions engaging, interactive and fun. 

Hosting art exhibitions virtually can result in a lot of benefits for you. Given below are the advantages of virtual art exhibitions. 

Wider Audience Reach - Online events let you approach people from distant locations and convince them to attend the event. Moreover, unlike physical events, virtual events are highly scalable and, you can accommodate as many attendees as you want. This provides you with a greater scope and room for event engagement. A wider audience approach further improves the attendance level at your event. 

Less Expensive - Virtual exhibitions eliminate the costs of travelling, accommodation, catering and logistics. It results in significant cost savings for both the attendees and the hosts. Therefore, virtual events are less expensive than physical events. The only significant cost that you need to incur to host a virtual exhibition is the selection of an online platform. 

Environment-friendly - Virtual events are more environment-friendly as they eliminate the need for paper. Moreover, they reduce environmental costs by reducing carbon emissions by eliminating the need to travel. Therefore, virtual events are environment-friendly. 

Better Accessibility - A virtual event is much more accessible than a physical event. It can be attended from anywhere using a laptop, mobile or tablet. Moreover, many online event platforms provide browser-based solutions. It enables the attendees to enter the event's URL and access the event. 

More Security - Virtual events are more secure than physical events. Features like attendee access control can help you exercise more control over your online event. Attendee access control allows you to exercise control over the areas that can be accessed by the attendees. 

Valuable Data Tracking - Virtual events enable the hosts to track event data in real-time and help them derive deep and actionable insights into the event. This data can help the hosts identify the strategies that proved effective and the ones that did not do well. Based on this information, they can make further improvements in the event. 

3D Artwork Demonstration - Virtual exhibitions enable the attendees to view the artwork in a better way. It helps demonstrate the artwork using 3D technology that enables the attendees to get a better view of the art. Moreover, it makes it easier for the attendees to make buying decisions. 

Hosting an art exhibition virtually can be intimidating you are hosting it for the first time. Here are the steps that you should follow to host a virtual exhibition. 

Firstly, you need to outline your goal behind hosting the event. Ask yourself if your goal is to generate more leads, expand to new markets, showcase the existing products to new customers or display new products to the existing customers. Your event strategy will differ according to your event objectives. Knowing what you want to achieve will facilitate further decision making. 

Develop a clear event agenda and list out all the activities and sessions to include in your online event. Make a list of the topics you want to cover and the various segments or performances that you want to include. Moreover, you must send the agenda to the attendees in advance to give them some time to prepare for the event. This also provides the attendees with insights into the benefits of the event. In addition to this, you must also develop a budget and estimate the amount you can afford to spend. 

Promote your art exhibition on social media platforms using posts, blogs, videos, gifs, infographics. Use hashtags to increase the visibility of your social media posts. Choose popular platforms like Instagram, LinkedIn, Twitter and Facebook to promote your virtual event. 

Look for platforms that allow you to choose the features you need and pay only for those features that you use. 

Features like document download and document presentations provide the attendees with a brilliant opportunity to consume good quality content. Moreover, it makes the content more accessible for them and easily understandable for the attendees. The platform that you select should have features like enlarging the content and downloading the document. 

Rather than providing a boring exhibition experience, you must design an interactive and attractive environment for your virtual exhibition. You can design interactive floor plans that enable the audience to click on the logo of the exhibitor and visit their website to place orders. Moreover, an interactive design lets the attendees choose their event path and decide their journey. 

Look for a customizable event platform that enables the exhibitors to create customized booths. Use a 3D event platform to provide the attendee with the most enriching virtual event experience. This will help you create event experiences tailored to suit the needs of your attendees. A customizable event platform allows you to design and customize every aspect of your online event. 

Don't forget to do a thorough analysis of the real-time data derived from the event. Doing this analysis will help you determine the areas that need improvement and also the things that fared well during the event. 

We hope this article helped you learn more about how you can host an art exhibition in the online mode. You must have also understood the benefits of the online exhibition over physical exhibitions.