How to Hack the Product Adoption Process

Written by josberco | Published 2020/08/03
Tech Story Tags: innovation | product-development | strategy | marketing | startup | product-strategy | marketing-strategies | innovation-validation

TLDRLast Thursday, I was lucky to interview Warren Schirtzinger during a live webinar, one of the co-creators of the “Chasm” framework in the 80s, later polished and popularized by Geoffrey Moore in the book “Crossing the Chasm”.via the TL;DR App
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Written by josberco | Helping B2B SaaS/tech reduce sales cycles and accelerate growth|GTM & Growth Strategy For Tech
Published by HackerNoon on 2020/08/03
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