Noah Kagan is no stranger to massive growth.
He was employee #30 at Facebook. Heâs the founder of appsumo.com, which has over 700,000 users and is an 8-figure business.
He loves building things.
At 24, Noah was very proud to be working at Facebook.
Almost too proud, where the chronicling of his work, the blogging of the successes that Facebook had, eventually got him a sit down with the Zuck himself and got him fired.
Heâs started multiple businesses since, and today weâre going to break one of those down.
hauldrop.com â Noahâs newest business venture that he took from 0 to over 1000 users in just under 30 daysâŚ
This is how he did it.
(If you want more of Noahâs insights, make sure to check out the video he put together on this strategy).
Goals, Deadlines & Rewards
The first thing Noah did was set goals and deadlines.
For them, it was 1 month and 1000 users.
It seems like setting a target with a deadline seems like common sense, but youâd be surprised at home many marketers donât properly measure what theyâre doing or donât have a deadline which they impose on themselves in order to pause and take count of what is and isnât working.
By setting goals and deadlines, they knew exactly what they needed to do and when they had to do it.
They also said that if they were going to achieve this, theyâd buy a $1000 dollar bottle of scotch to celebrate. (You worked hardâŚ. Celebrate!)
0 to 50 Customers â Ask
To start with their first 50 customers, they did what they call â hand-to-hand combat.
Literally reaching out to people they knew and asking them to sign up.
The Paul Graham quote comes into mind â do things that donât scale.
If youâre in a larger company, and you arenât at the spot where youâre looking for your first 50 customers, then either move onto the next section OR know that this is important when youâre taking a new product to market.
To get the first 50 people to look at your product, you need to go out and find those people (or ask people you know) and get them to sign up and give feedback.
They can be existing customers if youâre taking a new product to market in a large company, or they can be peers from school or work if youâre starting out from scratch.
Another iteration of this strategy could be if youâre trying to grow your companyâs social accounts.
Literally, reach out to your employees and your friends and family, and ask them to follow your companyâs accounts.
If your own employees arenât following your accounts â why would your customers? (also⌠for those first few customers or followers, it helps if youâve gotten them personally because then you can ask them for brutal, honest feedback on whatever it is youâve asked them to check out.)
Key takeaway: If nothing is working, and youâre having trouble gaining momentum. Donât be passive, be active.
50 to 100 Customers â Share
Noah likes to call this âBuffet Marketingâ.
Youâre literally trying everything and seeing what works.
Experiment as much as possible.
Here are a few things they did:
Share with your own community. Share the product with whatever audience you have. Niche down into groups. Post it on a Facebook group. Talk about it on a podcast or YouTube. Mention on your personal Facebook etc. Go to where you have a community, and if you donât have a community, start to build one.
Share with creators/influencers. If you have a creator or influencer friend, just ask if theyâd share it with their following. There are so many micro-influencers that thereâs a good chance we all know one or two. The worst they can say is no.
Key takeaway: Share everything, everywhere. Donât spend money yet!
100 to 500 Customer s â Product Marketing
At this level, Noah starts to try and incorporate marketing into the product. Forced sign-up to unlock content, discounts, giveaways, affiliate components, redemption components, or incentives for sharing the product upon registration.
Thereâs a ton of stuff Noah has dreamt up that you can test for your business.
I actually recommend downloading the AppSumo growth marketing playbook (free) for some incredible ideas.
Key takeaway: Build marketing into your product, make a great product. Gimmicks donât work.
500 to 1000 Customers â Refine
Now youâve tried different channels.
You should have a good idea of what works and what doesnât.
This is not the time to spend hours trying new things, this is when you should double down.
Pick 3 channels that work really well, and double down to 10x the growth from those channels.
Focus on optimizing the content, the volume, the quality, etc., but just make sure you spend time on stuff that works.
Key takeaway: Now is the time to refine channels that work. Still, donât spend money on ads until you have revenue because once you have revenue and youâve refined your channels that work â youâll know where to spend money.
Noahâs Thoughtâs on 0 to 1000
Spam (ask) your friends to sign-up. Every single entrepreneur asked their friends to check out their product when they first started. Get over it.
Ship your MVP even if itâs not ready. Getting something started, even if itâs not perfect, can get you the feedback and momentum you need to really take a product to the next level.
Different things work at different times. Keep experimenting. Just because something didnât work at one point in time doesnât mean it wonât work in the future. Try it again.
Marketing canât fix a shitty product. Is it a marketing problem⌠or is it a business problem?
Although this breakdown was pretty specific and geared for entrepreneurs trying to find their first 1000 customers, learn from the states of growth that Noah mapped out.
This same life-cycle of taking to market, product marketing can be used for a new product, and idea, or business unit.
Noah is truly the master of growth, and heâs done it before repeatedly.
Take a note from his playbook.
Also published on https://newsletter.roioverload.com/p/how-to-go-from-0-1000-users-in-30.