What do you need to do to get in front of more people who might be interested in your website? We would like to introduce you to a feed and algorithm that will be of great interest to you: Google Discover.
Have you ever noticed the contents listed just below the search bar when you enter Google's home page on your mobile device? Well, why exactly are these contents listed and determined according to what?
This area, which was formerly known as Google Feed and is known as Google Discover today, enables mobile Google users to easily see the most up-to-date and interesting content of the day without having to make any inquiries. Users can examine the contents from here as if navigating on a portal and click on the content that interests them and go to the relevant web page.
Understanding When You're On Google Discover
Google Discover can cause websites to experience a sudden traffic spike. Since Google Analytics works in sync with Discover, it is very easy for you to notice that your site has gone to Discover. Traffic coming to your site through Discover is listed separately by Google Analytics. In this way, you can immediately notice the reason for the sudden jump.
But who can get on Google Discover? Can content on a site that is far behind in a keyword also stand out in Discover? What are the most common types of content in this area? What can you do to increase the likelihood of any content on your site hitting Discover?
Now is the time to find out.
First, What is Google Discover?
Google Discover is a news feed driven by a Google algorithm that enhances the experience of mobile users and presents content that may be of interest to them without any query. Tens of different content links listed under the search bars of the permitting users can sometimes be a video, sometimes a text-based content, sometimes news. The user can go to one of these contents as he/she wishes.
The content that appears to the user is determined according to his / her personal browsing history and internet usage habits. Researches show that users' shopping data are used very actively in Google Discover. Because, after the most shown news content in Google Discover, e-commerce contents are exhibited with a rate of 44 percent.
How is a Personalized Feed Created in Google Discover?
In order to create a personalized feed, your internet usage habits and browsing behavior in the Google services you use are measured. For this, we assume that Google asked your permission during loading and you gave it. Within the framework of this data, Google determines the content that you may be interested in and presents it to you through Discover. So when you go to Google to search for something, you find it right here!
So, what types of data are generally used for Google Discover?
- Location data,
- Shopping data,
- Website browsing experiences,
- Application downloads on the Google App Store,
- Of course much more.
All of this tells Google more about you than you think.
How To Get Your Site On Google Discover
Moving your site to Google Discover is a great opportunity, especially if you are a website owner who cannot reach the desired level in SERP ranking, to introduce yourself to the target audience, increase the traffic of the website and impress the first-time users.
However, just as there is no clear formula and guarantee for ranking, it does not exist for Discover either. Still, if you follow the right optimizations, you can be seen in Discover and appeal to users. You can compare the logic of this work to the way featured snippets are displayed on SERP.
So what do you have to do? Let's explore, folks.
Make Sure Your Web Pages Are Mobile Compatible
You can be sure that Accelerated Mobile Pages are the primary thing for your site's Google Discover adventure. It matters because Discover is directly dealing with the mobile experience. Having a mobile-friendly website is a way for Google to enhance the experience of its users. Google is much more likely to feature this type of site. That's why you need to do optimization work for your AMP and theme.
Try to Speak in Google's Language
It may make sense to tell Google what specific content on your web page is about. In this way, the data Google bots obtain while crawling your page will be much stronger. You can use structured data for this. Structured data and Google Schemas will enable you to get much better results.
Make Sure Your Content Is Technically Strong
Make the optimization in your content according to the following:
- There must be an h1 in the content.
- There cannot be more than one h1 in the content.
- The flow of h1, h2, h3 in your content should be done in accordance with the hierarchical order.
- An interesting but not clickbait title might be a great idea.
- Use the meta description and meta title correctly to get strong results in your content.
Make Sure Your Content Is Strong in Scope
Most of the content on Google Discover contains high quality and rich visuals. Wouldn't you like to be one of them?
- Enrich your content with enough visual files.
- Make it easy for users to follow content with correct subheadings and headings.
- Be sure to answer all of the visitors' questions.
Go to Screpy’s Google Discover Guide to learn more, folks!