TLDR
A new study by ATB Ventures found that consumers’ chief concern is data privacy. 62% of North Americans are concerned about their data’s safety, but only 9% believe they have enough information to understand how their data is stored, used, sold, and managed. 70% of respondents want to see organizations take more ownership when protecting their data. The Trust Stack is a template for companies to cultivate trust in their relationships with consumers. It maps out seven elements required to build a trust-centered approach to the consumer relationship.via the TL;DR App
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Written by stephaniezen | Hackernoon Contributor - Lover of All Things Tech
